By now you’ve heard about Riley Rose! If not, here’s a quick rundown…it’s the new beauty wonderland conceived by Linda and Esther Chang, the daughter’s of Forever 21’s founders. The first Riley Rose location was launched in the LA area at Glendale Galleria Shopping Center. The launch was a huge success and received positive buzz from consumers and beauty editors alike.   In an article published by Racked, Senior Beauty Reporter, Cheryl Wischover states “the collection of beauty brands is quirky, with a lot of indies in the mix. Prices range from $3 for a sheet mask up to just over $50 for some skincare, though most seemed to be in the $10-to-$30 range. Quite a large section is dedicated to K-beauty: You can find Missha, Goodal, Cosrx, Thank You Farmer, Tony Moly, and Huxley, to name just a few, as well as multiple sheet mask brands scattered all over the store.”

 (Exterior entrance to Riley Rose, Glendale, California. Image courtesy of RR Instagram)

 

Yes, you read correctly Cosrx is now available at Riley Rose in Glendale and will be available TOMORROW at the opening of their second location in San Antonio, Texas! Doors will open at 10AM sharp at The Shops At La Cantera.  The South Korean skincare label is devoted to helping individuals no matter their skin type to solve a problem, gain self-confidence, and find your own beauty. That’s why the brand name is COSRX: COSmetics + RX = COSRX‘Expecting Tomorrow’ is the Cosrx motto…high performance products will make you excited to see the positive change tomorrow. Riley Rose stocks over 24 Cosrx products. Check out the teaser video for some of the best selling Cosrx products that you’ll be able to buy at Riley Rose:

USA Cosmetics, is so excited that Cosrx is becoming more available across the United States! Cosrx is a brand that we believe in and we’re so happy that Riley Rose reached out to us to bring it in-stores.

Congrats to Riley Rose on your second grand opening…we can’t wait to share Cosrx with Riley Rose customers in even more upcoming store openings!

Stay tuned…

 

 

 

About USA Cosmetics, Inc.

USA Cosmetics, Inc. is North America’s largest K-beauty product distributor headquartered in Frisco, Texas. Utilizing our expertise from over 20 years in the K-beauty space, we deliver the best-selling, authentic K-beauty products from South Korea to the US market. With our commitment to 5 Star Service, we facilitate a hassle free ordering system to ease communications between the manufacturer and end-user. With warehouses located in both Texas and California, USA Cosmetics, Inc. offers distribution of the largest selection of Korean cosmetics for the American market.

 

 

New K-Beauty products to launch in ALL Kohl’s stores in October, just in time for holiday shopping!

 

FRISCO, TEXAS/ October 10, 2017/ PRNewswire– USA Cosmetics, Inc., the distributor who is behind launching cult favorite Korean beauty brands with unique products that cater to all generations of makeup and skincare lovers across America, has just announced its partnership with Kohl’s (NYSE: KSS) today. The new partnership will now provide Korean beauty (otherwise known as K-beauty) fanatics easy access to authentic K-beauty products.  

 

“We believe in the brands we’ve selected for Kohl’s and know that the future of K-beauty is not just a fad, it’s a fixture,” said Miko Kuo, president of USA Cosmetics. “USA Cosmetics and Kohl’s share a customer obsession and we’ve joined together to leverage each other’s strengths and deliver fun, affordable and authentic Korean beauty products that consumers can buy directly at Kohl’s.” Adding “K-beauty enthusiasts used to have to trek to their city’s local Korean town or browse obscure websites in order to get their hands on sheet masks or other K-beauty products.”

 

“We are thrilled to offer a new retail channel for consumers to try out readily available K-beauty products, learn more about Korean skincare and makeup routines and then buy those items directly from Kohl’s,” adds Kuo. “Teaming up with Kohl’s provides an incredible opportunity to pair world-class customer and K-beauty shopping experiences.”

 

Consumers across the United States will be able to purchase 24 different sheet mask selections that are from 5 Korean brands.  Those products will be available in over 1,100 Kohl’s stores located in 49 states and online on October 25, 2017. For a list of store locations or to shop online, visit Kohls.com.

 

About USA Cosmetics, Inc.

USA Cosmetics, Inc. is North America’s largest K-beauty product distributor headquartered in Frisco, Texas. Utilizing our expertise from over 20 years in the K-beauty space, we deliver the best-selling, authentic K-beauty products from South Korea to the US market. With our commitment to 5 Star Service, we facilitate a hassle free ordering system to ease communications between the manufacturer and end-user. With warehouses located in both Texas and California, USA Cosmetics, Inc. offers distribution of the largest selection of Korean cosmetics for the American market. For more information about USA Cosmetics, Inc. please visit our website at USACosmetics.com

 

SOURCE:

USA Cosmetics, Inc.

Nicole DeLeone, 1-877-488-7275 x 105

kbeautynews@usacosmetics.com

Thank you Skin Inc. for featuring us on “K-beauty patting technology”!! This technique is meant to help skin with better absorption on skin care products….visit link https://tinyurl.com/ybpuxf9l  or continue to read below for more detail.

Below article is contributed from Skin Inc Magazine:

There’s no question K-beauty is taking over the beauty world. Ranging from sheet masks to snail serums, the uniquely innovative concepts behind K-beauty products are what make it such a phenomenon.

While K-beauty products vary widely, there is one common thread among Korean skin care: the “pat-pat” method.

Face Patting for Better Absorption

Call it face patting, slapping, tapping, whatever you like, the method of applying products to the face is more than just a quirk. The act of patting certain products into the skin actually helps the skin absorb more of the product than by using a rubbing motion alone.

Korean skin care is known for its multi-layer approach to skin care products. The typical K-beauty routine includes 10 steps.

“With all these steps and layers of skin care products, Korean estheticians concentrate more on the tapotement massage technique—tapping or rather patting each layer of product deeper into the skin for better absorption,” said Shauna Lee, vice president and director of operations for Hair Couture’s K-beauty sector, Ahroom. “This method also provides good blood flow circulation resulting in glowing skin.”

Lee notes that because Korean women spend hundreds of dollars on pricey products, patting products into the skin is considered the norm and is part of their daily skin care ritual.

“Patting skin care products as well as daily lotions is a good habit,” said Lee. “You want those great components to work deep into your skin, otherwise, it will just sit on the outer layer.”

The Method

Lee believes so strongly in the face patting method that her company distributes a device designed to automatically pat products into the skin. LG’s TuneAge Smart Patter Ceramic Lifter allows for a 90% absorption rate compared to 20% with hands alone.

“Imagine using your fingers and pat skin care [products] into the skin, kind of like using the fingers to ‘play the piano’ on your skin,” said Miko Kuo, president of Korean Cosmetics distributor USA Cosmetics. “The technique is only meant to be used on thicker formats, like creams and moisturizers, for better absorption and is not for serums or watery lotions or emulsions.”

Kuo explains that water-based products should be applied using a different technique, which consists of warming the product with the finger tips prior to application.

“Everything is about how to maximize the effectiveness of the products to the skin, therefore, these techniques were invented and have been used popularly among Korean women for a long time,” said Kuo.

Face Patting in Your Spa

While face patting has been used for centuries in other countries, it’s been slow to catch on in the United States. However, that’s something Lee sees changing.

“This method is considered a category in the professional skin care massage techniques, but just rarely used,” she said. “Koreans are firm believers that this patting method is tried-and- true.”

Some estheticians may be afraid to use the patting technique so as not to scare or accidentally hurt the client, but Lee explains that estheticians can get beyond the fear by using an automated face patter.

“Estheti­cians, professional skin care technicians and even consumers can use this handheld device with confidence,” she said. “The ceramic patter provides 9,000 pats in three minutes, penetrating the products deeper…by simply using ‘non-offending’ rubbing motions.”